3 Profitable Ways to Diversify Your Candle-Making Business

Hey candle makers! 👋🏼

So, you’ve been making and selling candles for a while now, and you love it. Now you’re wondering, how can you take your business to the next level? Or maybe you haven’t thought about it… until now. 😉

I’m Krystal, Co-founder of Marie Enro, a creative studio (and then some). Here are three exciting ways to diversify your candle business and keep your creativity flowing.

1. Candle Making Kits

A couple of years ago, I bought a candle-making kit from a small business. My husband Yomi and I had a lot of fun creating our own candles at home. 🕯️ Creating a candle-making kit doesn’t have to be complicated. Your mission is to share your passion for candle making in a fun, easy-to-follow way. Think cute packaging and clear, simple instructions.

By offering candle making kits, you provide your customers with a unique hands-on experience. This not only broadens your product line but also engages your customers in a more interactive and personal way. It’s a fantastic opportunity to share your love for candle making while reaching a broader audience.

2. Scented Oils

Whether you prefer fragrance oils or essential oils, with the right approach, you can create and sell your own signature scents to other candle makers. You can also craft essential oil blends for aroma diffusers. Creating unique scents is a fun and innovative way to expand your business. 🌸

Developing and selling your own line of scented oils allows you to offer something distinct and customizable. Other candle makers and enthusiasts will appreciate the variety and uniqueness of your scents, and this addition can open up a new revenue stream for your business.

3. Bespoke Orders

If you currently offer a small selection of candles, why not add custom creations for special occasions? Think wedding candles for the happy couple, mini candles as wedding favors, or personalized candle jars with special messages. The possibilities are endless!

Offering bespoke orders enables you to cater to specific customer needs and occasions, making your products even more special. Customization adds a personal touch that many customers value, and it can set your business apart from competitors.

Ready to Take Your Candle Business to the Next Level?

Diversifying your business isn’t just about adding new products; it’s about expanding your creativity and reaching more customers. The possibilities are endless! 🕯️✨ 

Curious about how to get started? Let’s chat! Book a free consultation with us at Marie Enro and discover how you can diversify and grow your candle business. Fill out our inquiry form now to get started! 💬

For more entrepreneur tips and business reads, be sure to check out our Business section.