6 Ways to Diversify Your Cleaning Business

Hey cleaning enthusiasts! 👋🏽

You started your cleaning business out of a passion for cleanliness and a desire to support your family. Now you’re wondering, how can you take your business to the next level? Or maybe you haven’t thought about it… until now. 😉

Hey, I’m Krystal, Co-founder of Marie Enro, a creative studio (and then some). Here are six exciting ways to diversify your cleaning business and expand your reach.

1. Create a Range of Natural Cleaning Products 🍃

As someone on a low-tox journey, I understand the importance of using natural cleaning products. Creating a range of natural cleaning products is a fantastic way to meet the growing demand from those who, like me, prioritise health and safety, as well as parents seeking safe options for their homes.

Offering natural alternatives can attract a niche market and establish your brand as a leader in sustainability. Think about the benefits: safer products for families and pets, environmentally friendly solutions, and a unique selling point for your business. By providing eco-friendly and non-toxic cleaning options, you can build a loyal customer base that values your commitment to their well-being and the planet.

2. Create UGC Content for Brands 🤝

Do you have a favourite cleaning product? Reach out to the brand! Creating User-Generated Content (UGC) is a great way to earn extra income. Grab a tripod and your phone to create authentic content while on your cleaning jobs. Your genuine reviews and demonstrations can be incredibly valuable for brands looking to connect with real users.

Creating UGC not only brings in additional revenue but also positions you as an influencer in the cleaning industry. Brands value authentic content, and your on-the-job videos can provide exactly that.

3. Subscription-Based Cleaning Services 🧼

Do most of your clients work with you on an ad-hoc basis? Offer subscription plans! Customers can sign up for regular cleanings with added perks. This can provide steady income and build customer loyalty.

Imagine the peace of mind your clients will have knowing their cleaning needs are taken care of regularly without having to book each time. Plus, subscription plans can include special perks like discounts, priority scheduling or additional services.

4. Premium Concierge Car Valet 🚗

Have you thought about offering exclusive car cleaning at clients’ homes? Busy clients love the convenience and will pay for it. This premium offering can boost your earnings while providing a unique service.

It’s a win-win situation: clients get their cars cleaned without any hassle, and you tap into a lucrative market. Offering car valet services can set you apart from other cleaning businesses and attract high-end clients.

5. Home Organisation Services 🏡

From wardrobe makeovers to custom storage solutions, home organisation services are a great way to expand your premium offerings. Helping clients declutter and organise their homes can lead to long-term relationships and additional revenue streams.

An organised home often means easier cleaning routines, which benefits both you and your clients. Plus, these services can be marketed to the same clients who already trust you with their cleaning needs.

6. Subscription Cleaning Packages 📦

For the cleaning enthusiasts, offer subscription-based packages with sprays, sponges, and more. Add a special gift like specialty teas or a scented candle. How do you relax after cleaning? Get creative!

This not only keeps your clients engaged but also adds a personal touch that can set your business apart from the rest. Subscription packages can include a variety of cleaning supplies, along with little extras that make the package feel special and thoughtful.

Ready to Take Your Cleaning Business to the Next Level?

Diversifying your business isn’t just about adding new products; it’s about expanding your creativity and reaching more customers. The possibilities are endless! 🧼✨

Curious about how to get started? Book a free consultation with us at Marie Enro and discover how you can diversify and grow your cleaning business. Fill out our inquiry form now to get started! 💬

For more entrepreneur tips and business reads, be sure to check out our ‘Business’ section.