How to Consistently Create Content for Your Business

Creating consistent and engaging content for your business can be challenging, but it’s essential for attracting and retaining customers. Here are some ideas to help you get started and stay on track.

Understanding Content Pillars

Before diving into content ideas, let’s discuss content pillars. Content pillars are themes that guide your content creation process. They help organise your content into categories that are easier to manage. Here’s a simple structure I use for myself and my clients:

Themes > Pillars > Examples

For themes, I start with the commonly used categories which are:

1. Educational
2. Inspirational
3. Entertaining
4. Promotional

For each theme, you should determine what content pillars can exist within each category, and then add examples to inspire your weekly content planning.

Here’s an example of what your content pillars might look like if you hired me for content creation for your hairdressing business:

Educational

Content Pillar	Example
Styling Tips	5 Quick and Easy Hairstyles for Busy Mornings
Hair Care Myths Debunked	Common Hair Care Myths Debunked: Does Cutting Your Hair Make It Grow Faster?

Inspirational

Content Pillar	Example
Uplifting Quotes	“Invest in your hair, it’s the crown you never take off.”
Customer Transformations	Before and After: Stunning Hair Transformations by Our Stylists

Entertaining

Content Pillar	Example
Memes	“How I Feel Before My Hair Appointment” An image of someone with a bad “hair day” looking stressed.”How I Feel After My Hair Appointment” Someone whose hair looks incredible.
Behind-the-Scenes	Behind-the-Scenes at Our Salon: A Day with Our Team

Promotional

Content Pillar	Example
Discounts	Back-to-School Discount: 10% off Braids for Kids
Special Offers	Book Now and Get a Free Hair Treatment with Any Cut and Color Service

Content Planner Template

Planning ahead and keeping your content organised streamlines the creation process and ensures consistency. To help you stay organised, I’ve added a content planner template to my Etsy shop. If you’d like to grab a copy, you can get it here.

For more entrepreneur tips and business reads, be sure to check out our ‘Business’ section.